💡Getting Started Checklist
Once you’ve received your admin credentials and you sign into your Pixfizz admin, where should you start? Below are the main to-do items to get you started.
1. Admin: Getting Started
Set Website Title, Timezone, Language and Currency via Settings > General
Setup your custom domain
Request SSL certificate from Pixfizz
Payment gateway setup - Pixfizz has a range of gateways already integrated found within the superadmin
Register recaptcha and then copy & past the site and secret keys into the superadmin
Assign admin permissions to team members via Users > Add User form and then you’ll have an ‘admin’ checkbox to check and save
Access Billing, Changelog, Help portal or the MSA (Master Service Agreement) via the elipses (3 dots) in the bottom left of the admin
2. Products
Define product portfolio
Provide production specifications to Pixfizz for support in creating the first Templates
Setup Designs for Templates
Setup Product Attributes for each Template with pricing
Setup Collections based on how you want to organize your portfolio
Publish Designs to Collections
Prepare product photos, descriptions and specifications for each design, the more unique the better
3. Storefront Design (MasterShop theme)
Upload your logo via the Website > Assets tab and reference the correct file name and adjust height via the header > logo Snippet
Upload your favicon (192x192 pixels in PNG format recommended) by updating ‘favicon.png’ found in Website > Assets
Define your navigation style (style1 or style2) via the ‘index’ layout on line 19 found in Website > Layouts
Set your general color scheme via the style Snippet folder in Website > Snippets
Set your main font and any custom styling via the ‘custom.css’ page in Website > Pages
we suggest using fonts.google.com to easily apply a new font family or style to your storefront. You will find instructions on the custom.css page
Define main navigation structure based on product heirarchy
Define footer and navigation content
Update the provided Contact Us page with relevant content. The contact form will send the submitted content to the email that’s setup in the Settings > Email Notifications
Setup privacy policy and shipping and return terms (required for Google Merchant Center)
Setup an FAQ page (valuable for SEO)
Setup a blog (valuable for SEO)
Add logo, favicon and title to the default Design Tool Configuration (Settings > Design Tool)
Adjust any relevant settings within the Design Tool Configuration(s), request to have PDF importing activated by Pixfizz
4. Notifications
Add default email address to fields on Settings > Email Notifications
Set the HTML Format checkbox and request for Pixfizz to activate the newer Liquid code setting
Setup the email notifications that customers will receive for relevant eCommerce transactions
Order Confirmation
Order Shipped
Signup
Password Reset
Abandoned Cart
Sample templates available to test and edit within Website > Snippets > email-notifications
Set the support email address in the ‘email-notifications’ > ‘support-email-address’ Snippet
Copy and paste the public url to your logo in the ‘email-notifications’ > ‘logo’ Snippet
Ensure the ‘Advanced settings’ (top right link on Settings > Email Notifications) have been updated to fully whitelabel notifications
5. SEO Basics
Update storefront’s title, description & keywords via the ‘html.head’ Snippet
Title should contain:
at least 1 core keyword
your business/brand name
your business location, if applicable and only on the home page
max 80 characters to avoid truncation
where appropriate use title modifiers like ‘best’, ‘top’, ‘new’
Description should contain:
max 300 characters, but ideally 160
include multiple keywords that considers search intent
Setup and test schema for all pages, including product pages
Set product categories:https://www.google.com/basepages/producttype/taxonomy-with-ids.en-US.txt
Request to have the website crawler run your storefront to generate an XML sitemap and XML product feed
Ensure all image assets have a description (renders as the alt tag) and a clean, logical naming convention
Ensure all images are properly optimized for web
All pages should have a dynamic page title and description
All pages should have a single h1 (main header tag), ideally matching the page title
Submit sitemap to Google Search Console, under Index > Sitemaps
Submit product feed to Google Merchant Center, under Products > Feeds
A contact and returns’ policy link must be in visible in the footer for GMC
Request from Pixfizz to have a redirect on the home page to avoid duplicate content on different urls
Content is king. Create great content that’s up to date, in depth and visually appealing
6. Production Setup
Provide job ticket sample to Pixfizz to be replicated
7. Shipping Setup
Define shipping options and pricing
8. Testing
Test all product sizes through to production to ensure orders are received properly
Test all aspects of the user experience on both desktop and mobile
Registering a new account
Receiving a signup email notification
Navigating through product collections
Testing product options
Creating and saving a new project
Adding a project to the cart
Adding a promocode to the cart
Checking out (address creation & selection)
Purchasing an order with a credit card and check that the order has automatically updated to Confirmed status
Receiving order confirmation email notification
9. Marketing Plans
Add social media accounts to your site (header or footer)
Setup relevant social media accounts
Add a signup for Newsletter form, even if you don’t plan on sending out newsletters it’s a good idea to start building a database
Prepare storefront launch plan for friends & family to test out the basic user experience and ordering process
Add relevant storewide promotions with urgency/scarcity triggers, e.g. ‘Free shipping on orders over $50 - Today Only’
Ensure you have high-quality images - this is vital to create brand credibility and increase conversion rates
Create landing pages for your core product categories - focus on quality images and copy with appropriate keywords - leverage AI tools like ChatGPT
Add service or product reviews to the home page with links directly to the product’s reviewed
Include any affiliates, partners, blogs, news, awards or trust badges to build brand credibility
Re-marketing tools
Recommended Third-party integrations
Google Tag Manager
Google Analytics
Stamped.io Reviews
Stamped.io Loyalty & Rewards
Klaviyo (email) - leverage the live data being collected to trigger email flows
ChatGPT with Chrome plugin AIPRM
Last updated