# What is Pixfizz? ### What is Pixfizz? Pixfizz is a personalized commerce infrastructure platform for businesses that sell customized print and photo products. It connects product personalization, commerce, order management, and production workflows into a single, modular system. Unlike standalone personalization tools, Pixfizz manages the full operational complexity of personalized product businesses — from the moment a customer starts designing a product through to production-ready output and fulfillment. ### Who is Pixfizz for? Pixfizz is built for businesses where customers personalize products with images, text, or design elements before purchase. Common industries include: * Pro and photo labs * Photo book brands * Photo gifting brands * Commercial print companies * Marketing agencies working with personalized print applications If your business deals with complex product personalization, customer image uploads, high order volumes, multiple production workflows, or automated order routing — Pixfizz is designed for you. ### Four Platform Layers Pixfizz is organized around four capability layers that work together: 1. **Personalization Layer** — Tools for configuring and customizing products, including personalization interfaces and image upload workflows. 2. **Commerce Layer** — Storefront, checkout, and product catalog management (used when Pixfizz provides the full commerce stack). 3. **Workflow Layer** — Order management, production routing, and fulfillment workflows. 4. **Website Layer** — Tools for building and managing storefront experiences, including the Shopper managed template. > ℹ️ Pixfizz is modular. You can use the full platform end-to-end, or integrate just the Personalization and Workflow layers into your existing commerce stack via the API. The Commerce and Website layers are optional depending on your setup. ### How to Deploy Pixfizz Pixfizz is flexible enough to fit into your existing setup or serve as your entire commerce stack. #### Shopify + Pixfizz Shopify manages the storefront and checkout. Pixfizz handles personalization, product configuration, and order management. This is the right fit if you already run on Shopify and want to add advanced personalization without migrating your commerce platform. #### Full Pixfizz Pixfizz provides the entire commerce stack — storefront, checkout, personalization, order management, and production workflows. This is the right fit if you're building a new personalized product business or want tighter integration between your storefront and production environment. > ℹ️ Pixfizz also works beyond these two primary models. You can integrate the personalization and fulfillment engines into other eCommerce platforms via the Pixfizz API, or connect to marketplaces like Etsy for personalized product sales. See the **Choose Your Path** guide for a full comparison. ### Key Concepts A few terms you'll encounter throughout the documentation: * **Pixfizz Core** — The commerce and personalization engine at the heart of the platform. It powers your storefront, product catalog, customer-facing design tools, checkout, and the generation of print-ready artwork files that feed into production. * **Shopper** — A managed storefront template available within the Pixfizz eCommerce CMS. It is not a standalone product — it is the customer-facing website layer for businesses on the Full Pixfizz deployment path. * **OrderHub** — The lab operations and order orchestration platform. It aggregates orders from multiple sources, manages production workflows, handles customer communications, and coordinates shipping and fulfillment. * **OHD (OrderHub Desktop)** — A desktop application used by production teams on the lab floor. It connects to OrderHub, downloads job files, routes them to the correct printers and production folders, and reports job status back to the platform. * **Pixfizz Select** — The product distribution network that allows partner labs to publish products into the Pixfizz ecosystem. Labs and retailers use Select to discover and activate high-margin print products for their storefronts. * **Pixfizz API** — The integration layer for developers. It exposes Pixfizz personalization, order management, and fulfillment capabilities so they can be connected into external commerce platforms and custom workflows. * **myPixfizz** — The Pixfizz account hub. It's where you manage your subscription, track onboarding projects, access the latest platform news, log meeting notes, and coordinate with the Pixfizz support team. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.pixfizz.com/getting-started/what-is-pixfizz.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.