> For the complete documentation index, see [llms.txt](https://help.pixfizz.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.pixfizz.com/seo-and-marketing/google-analytics+google-tag-manager.md).

# Google Analytics+Google Tag Manager

This guide goes through how to setup the eCommerce events via Google Tag Manager to have them populate your Google Analytics reports.

The Shopper storefront template (managed storefront) has all of the following events pre-installed, but if you are using any other storefront, you will likely have to install the scripts manually into the Pixfizz CMS.