> For the complete documentation index, see [llms.txt](https://help.pixfizz.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.pixfizz.com/getting-started/quick-start-guide.md).

# Quick Start Guide

Once you’ve received your admin credentials and you sign into your Pixfizz admin, where should you start? Below are the main to-do items to get you started.

#### 1. Admin: Getting Started

* Set Website Title, Timezone, Language and Currency via Settings > General
* Setup your custom [domain](/admin-and-settings/setup-custom-domains.md)
* Request SSL certificate from Pixfizz
* Payment gateway setup - Pixfizz has a [range of gateways](https://support.pixfizz.com/en/support/solutions/articles/3000018541-integrated-payment-gateways-with-pixfizz) already integrated found within the superadmin
* Register [recaptcha](https://google.com/recaptcha/admin) and then copy & past the site and secret keys into the superadmin
* Assign admin permissions to team members via Users > Add User form and then you’ll have an ‘admin’ checkbox to check and save
* Access Billing, Changelog, Help portal or the MSA (Master Service Agreement) via the elipses (3 dots) in the bottom left of the admin

#### 2. Products

* Define product portfolio
* Provide production specifications to Pixfizz for support in creating the first Templates
* Setup Designs for Templates
* Setup Product Attributes for each Template with pricing
* Setup Collections based on how you want to organize your portfolio
* Publish Designs to Collections
* Prepare product photos, descriptions and specifications for each design, the more unique the better

#### 3. Storefront Design *(MasterShop theme)*

* Upload your logo via the Website > Assets tab and reference the correct file name and adjust height via the header > logo Snippet
* Upload your favicon (192x192 pixels in PNG format recommended) by updating ‘favicon.png’ found in Website > Assets
* Define your navigation style (style1 or style2) via the ‘index’ layout on line 19 found in Website > Layouts
* Set your general color scheme via the style Snippet folder in Website > Snippets
* Set your main font and any custom styling via the ‘custom.css’ page in Website > Pages
  * we suggest using [fonts.google.com](http://fonts.google.com) to easily apply a new font family or style to your storefront. You will find instructions on the *custom.css* page
* Define main navigation structure based on product heirarchy
* Define footer and navigation content
* Update the provided Contact Us page with relevant content. The contact form will send the submitted content to the email that’s setup in the Settings > Email Notifications
* Setup privacy policy and shipping and return terms (required for Google Merchant Center)
* Setup an FAQ page (valuable for SEO)
* Setup a blog (valuable for SEO)
* Add logo, favicon and title to the default Design Tool Configuration (Settings > Design Tool)
* Adjust any relevant settings within the Design Tool Configuration(s), request to have PDF importing activated by Pixfizz

#### 4. Notifications

* Add default email address to fields on Settings > Email Notifications
* Set the HTML Format checkbox and request for Pixfizz to activate the newer Liquid code setting
* Setup the email notifications that customers will receive for relevant eCommerce transactions
  * Order Confirmation
  * Order Shipped
  * Signup
  * Password Reset
  * Abandoned Cart
* Sample templates available to test and edit within Website > Snippets > email-notifications
* Set the support email address in the ‘email-notifications’ > ‘support-email-address’ Snippet
* Copy and paste the **public** url to your logo in the ‘email-notifications’ > ‘logo’ Snippet
* Ensure the ‘Advanced settings’ (top right link on Settings > Email Notifications) have been updated to fully whitelabel notifications

#### 5. SEO Basics

* Update storefront’s title, description & keywords via the ‘html.head’ Snippet

  Title should contain:

  * at least 1 core keyword
  * your business/brand name
  * your business location, if applicable and only on the home page
  * max 80 characters to avoid truncation
  * where appropriate use title modifiers like ‘best’, ‘top’, ‘new’

  Description should contain:

  * max 300 characters, but ideally 160
  * include multiple keywords that considers search intent
* Setup and test schema for all pages, including product pages
  * Set product categories:<https://www.google.com/basepages/producttype/taxonomy-with-ids.en-US.txt>
* Request to have the website crawler run your storefront to generate an XML sitemap and XML product feed
* Ensure all image assets have a description (renders as the alt tag) and a clean, logical naming convention
* Ensure all images are properly optimized for web
* All pages should have a dynamic page title and description
* All pages should have a single h1 (main header tag), ideally matching the page title
* Submit sitemap to [Google Search Console](https://search.google.com/search-console/about), under Index > Sitemaps
* Submit product feed to [Google Merchant Center](https://www.google.com/retail/solutions/merchant-center/), under Products > Feeds
  * A contact and returns’ policy link must be in visible in the footer for GMC
* Request from Pixfizz to have a redirect on the home page to avoid duplicate content on different urls
* Content is king. Create great content that’s up to date, in depth and visually appealing

#### 6. Production Setup

* Provide job ticket sample to Pixfizz to be replicated

#### 7. Shipping Setup

* Define shipping options and pricing

#### 8. Testing

* Test all product sizes through to production to ensure orders are received properly
* Test all aspects of the user experience on both desktop and mobile
  * Registering a new account
  * Receiving a signup email notification
  * Navigating through product collections
  * Testing product options
  * Creating and saving a new project
  * Adding a project to the cart
  * Adding a promocode to the cart
  * Checking out (address creation & selection)
  * Purchasing an order with a credit card and check that the order has automatically updated to Confirmed status
  * Receiving order confirmation email notification

#### 9. Marketing Plans

* Add social media accounts to your site (header or footer)
  * Setup relevant social media accounts
  * <https://sproutsocial.com/insights/social-media-image-sizes-guide/>
* Add a signup for Newsletter form, even if you don’t plan on sending out newsletters it’s a good idea to start building a database
* Prepare storefront launch plan for friends & family to test out the basic user experience and ordering process
* Add relevant storewide promotions with urgency/scarcity triggers, e.g. ‘Free shipping on orders over $50 - Today Only’
* Ensure you have high-quality images - this is vital to create brand credibility and increase conversion rates
* Create landing pages for your core product categories - focus on quality images and copy with appropriate keywords - leverage AI tools like ChatGPT
* Add service or product reviews to the home page with links directly to the product’s reviewed
* Include any affiliates, partners, blogs, news, awards or trust badges to build brand credibility
* Re-marketing tools

#### Recommended Third-party integrations

* Google Tag Manager
* Google Analytics
* [Stamped.io](http://Stamped.io) Reviews
* [Stamped.io](http://Stamped.io) Loyalty & Rewards
* Klaviyo (email) - leverage the live data being collected to trigger email flows
* ChatGPT with Chrome plugin AIPRM
